The Ten also brought together classic Nikes like the Air Force 1 and the Presto with shoes from Nike-owned brands Jordan and Converse.

This collection fused Nike’s dedication to athletic performance and cultural cachet with Abloh’s wit and forward-thinking vision. Off-White x Nike was revolutionary for Nike and the generation that grew up worshipping their shoes. After Off-White x Nike sneakers took off, Nike ventured on to other influential figures such as Travis Scott and Jerry Lorenzo for a similar level of hype.” Essentially, Abloh was the catalyst that reinvigorated today’s sneaker collab craze. “He was the first person to take Nike’s iconic sneakers and completely redesign them. “The sneaker world hasn’t been the same since Virgil Abloh and Nike released The Ten,” says Steven Pinkerton, Sneaker & Streetwear Valuation Manager at The RealReal. And in the ’10s, fittingly, Nike did it again - this time with Virgil Abloh and the Off-White x Nike The Ten collaboration. In the ’80s, Nike, Michael Jordan and the Air Jordan 1 became a global phenomenon. By working with Michael Jordan and developing the Jordan brand, Nike secured their place in sports and sneaker history the Air Jordan 1 sneaker reportedly sold $70 million dollars worth of shoes one month after its release. Then came basketball legend Michael Jordan. Nike wanted to become recognized for outfitting the world’s biggest athletes. In the 1980s, Nike was well-known for its running shoes, but they were struggling. Every once in a while, someone comes along who completely changes the culture.

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